Posted by: Ryan Schoenefeld | October 30, 2010

Remain Professional with Social Media

At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. This naturally leads one to question—if social media is beneficial to those involved with it, or if it will create more of a divide amongst individuals who don’t have access to the Internet on a daily basis.Social Media Ball

What do you think? Is social media overall beneficial or detrimental to society as a whole? I guess it may be challenging to draw a conclusion right now, but throughout the course of time, I would have to assume this question will come to the forefront. Take a minute and think about it for yourself, what would you be doing with all your extra time, if social media wasn’t occupying some of it?

This doesn’t necessarily mean that individuals should stop using social media. I just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships.

I think it will be especially prevalent, considering the vast amount of people who are just commencing social media as we speak. These individuals haven’t even thought of the implications of their networking behavior. Not only could the negativity of social media correlate to privacy issues, but I think it could also be damaging to an individuals’ innate mentality and connection to the physical world.

Hopefully it doesn’t go this far, but the new technological obsession has already transformed the definition of staying connected. At the moment, there is no mechanism or equation for predicting the future of social media and as a result, time will be the only indication about where social media networking goes next.

Not only do I think it will be important for personal use, but I also think it will become an obligation for businesses. I believe it will even become a necessity, regardless of the type of business that an individual is currently operating or working for.

Moreover, I think this will soon become a reality, because organizations need to reach prospective customers where they interact with each other, and for the most part, I would say this interaction is continually growing on social media platforms. I also don’t see the trend changing in the near future, so prepare for the social media landscape to be somewhat constantly present.

This is why I believe it is essential to join the social conversation, because without it, it may become increasingly difficult to stay truly connected. Not only to your close friends, family and loved ones, but also to the businesses that offer special deals online. It may also become more strenuous to find career opportunities and prospective employment, without showcasing your talents, education, skills and goals online.

This day in age, more businesses are utilizing social networks to recruit employees. However, some individuals are eliminated merely based on the information that potential employers discover. Don’t fall into this trap. Make sure if you are going to use social environments, that all of your information is reasonable and work appropriate, pictures included. Employers don’t want to see images of you behaving in ways, which they would classify as immature. Use your best judgment and strive to maintain a degree of professionalism.

With this in mind, a majority of businesses have already made a push to incorporate a social marketing strategy. Depending on the particular organization, it could be a social strategy that yields success or failure. However, one will never know the implications unless they try. It could ultimately enhance business operations and in a sense, be a compliment to the overall business manta and economic condition.

For those who haven’t established an online presence, now may be a convenient time to consider one. Who knows, you may prospectively harness individuals that may be beneficial to you in the long run. As cliché as it sounds, you never know until you try.

Especially since social media and blogging are instantly available and free; this presents an ideal option for companies to facilitate people, who could become future customers in a mere effortless fashion.

Nonetheless, social media shouldn’t be driven by making more money. It should be viewed as merely a compliment to the business strategies that have already been working. It isn’t that time consuming and is easier than ever to cross-post on multiple social networks. So why not give it a try and start reaping the benefits of digital interaction?

Image from socialnomics.files.wordpress.com

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Responses

  1. Why should it be an expectation? If someone doesn’t participate in social media, does that make them anti-social?

    Social media is just a means of communicating without having to do it in real time or having to coordinate the interaction. The requirement to interact still exists, just the means by which it is accomplished is different.

    Would my grandmother, who is 90 and doesn’t own or know how to use a computer feel more connected with the family and less lonely if she could use a computer? Sure! But that’s not going to happen because she is incapable of using the technology.

    The question is, does social media fill a real void in our lives or is it so successful because people don’t know what else to do with their time? Some of the the people who play World of Warcraft are a perfect example of what I’m talking about. For many, time online is more about human interaction than going on quests and slaying monsters.

    From a business perspective, social media provides a different communication venue for people to learn about products and services – and potentially communicate with those who provide products and services. It’s a win-win for everyone as long as both sides derive some type of benefit from the interaction. If only one side benefits, the other side is sure to move on to something else. But here too, some companies just don’t understand or know how to leverage the technology. Are they missing the boat? It really depends on the industry and their customers. In some cases, social media just doesn’t make sense given the parties that are involved.


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